I am Andrew Kordek, the only human and brain behind Email Nucleus.

My love for email is more than a passion; it's an obsession. Over the past 24 years, I've achieved the coveted “email trifecta” by working on the client, agency, and vendor sides. This extensive experience is a testament to my deep understanding of the email marketing landscape.

1. Client Side: I have worked at and optimized programs for Groupon (one of the first 130 people), Sears & Kmart, and Quest Software for over nine years. I learned that email was different everywhere and became heavily involved in the email community. I did segmentation and personalization before it became part of being the cool kids.

2. Agency Side: Together with a team, I co-founded Trendline Interactive, a pioneering force in the email industry. We became the world’s largest independent email agency, with over 200 full-time email employees and nearly $35M in revenue in 10 years. As Chief Strategist, I collaborated with our clients on their most significant and complex programs, creating optimization strategies that drove incremental revenue. I had the privilege of hiring and working with some of the most talented email professionals in the world.

3. Vendor Side: At iPost, I ran all client services, support, and marketing. Over three years, we achieved a renewal rate of over 95%, underwent a complete rebrand, and transformed our support team into a key differentiator. Once again, I had the honor of leading and retaining some of the best email talent in the industry.

If you want to learn more, please visit my LinkedIn profile and read the 58 recommendations of industry colleagues who can attest to my commitment to doing the right thing every time. While I am humbled to be called a “thought leader” or one of the Top 5 email marketers in the world, my insane curiosity to learn and adapt makes me a student of this craft. 

I don’t mince words when it comes to email marketing. I tell it like it is, even if the truth is painful. If you are looking for a consultant who panders to the industry to get eyeballs or is involved in everything, move along and deal with them. I promise you will not regret it if we decide to work together. I am not here to push products or slant posts. I started this to improve your email program, and it takes time, patience, and, most of all, a person who has done and seen it all.