Hi, I am Jimmy, aka Rust, the marketing director for Blackhole Bank for the past five years. People love to call me a “finance bro”  because I have two vests, but that can’t be further from the truth, as I am a better marketer than a guy with spreadsheets.  The banking vertical is heavily regulated, but one of our core programs is email, which generates a lot of engagement and substantial revenue for Blackhole. I am here to write about some of the secrets to success in email marketing if you are in the banking or finance industry. I blend pragmatism, yet I am insanely curious about what will work and love to push the boundaries of our industry.

In my career, I have had the pleasure of speaking worldwide about the unique method I use to achieve success. If you take away one thing from my posts, it's that you should never give up. I want to tell you stories of successes and challenges, but more importantly, I want to hear what is on your mind so I can address them in my writing.

Let’s begin our journey together and learn from one another.