I am Scotty, the founder and CEO of one of the premier men’s brands - Topaz Man.  TM’s revenue in 2023 was up over 25% YoY, and under my leadership and strict directives for our digital strategy over the years, I managed to amass an email open rate of over 27%.  I own the messaging and approvals for all things email at Topaz Man because I know our customers want the best in men’s products, and I have the knowledge and experience to deliver them. 

I am currently looking for a new Email provider, as I see gaps in our current provider’s capabilities compared to what I know will work. Since we are a premium brand, I want the same level of service our customers get, and I cannot seem to find the right vendor to give me that level of service or features that we so desperately need.  

My posts will be direct and to the point, primarily about how Topaz Man’s email program has grown over the years and the issues I see with email vendors and the industry itself. Since Topaz Man has some of the best engagement rates in the industry and premium creative, I plan to highlight how, as a brand, we have evolved and continue to be the ones to chase.