I am Andrew Kordek, the only actual human at Email Nucleus. The other ten are fictitious marketers and companies in various verticals to entertain, educate, or provide humor to this crazy email marketing world. 

My love for email is more than a passion; it's an obsession. Over the past 24 years, I've achieved the coveted “email trifecta” by working on the client, agency, and vendor sides. This extensive experience is a testament to my deep understanding of the email marketing landscape.

1. Client Side: I have worked at and optimized programs for Groupon (one of the first 130 people), Sears & Kmart, and Quest Software for over nine years. I learned that email was different everywhere and became heavily involved in the email community. Heck,I was doing segmentation and personalization before it became part of being the cool kids.

2. Agency Side: Together with a team, I co-founded Trendline Interactive, a pioneering force in the email industry. We became the world’s largest independent email agency, with over 200 full-time email employees and nearly $30M in revenue in 10 years. As Chief Strategist, I collaborated with our clients on their most significant and complex programs, creating optimization strategies that drove incremental revenue. I had the privilege of hiring and working with some of the most talented email professionals in the world.

3. Vendor Side: At iPost, I took on the role of running all client services, support, and marketing. Over three years, we achieved a renewal rate of over 95%, underwent a complete rebrand, and transformed our support team into a key differentiator. Once again, I had the honor of leading and retaining some of the best email talent in the industry.

If you want to learn more, please visit my LinkedIn profile and read the 58 recommendations of industry colleagues who can attest to my commitment to doing the right thing every time.  While I am humbled to be called a “thought leader” or one of the Top 5 email marketers in the world, my insane curiosity to learn and adapt makes me a student of this craft. 

This site is not just another resource. It's a platform designed to challenge traditional learning methods for marketers by adding a unique element of story-based insights from the brand side. There's no corporate agenda here, just raw, unfiltered stories that I'm confident will change how you perceive email marketing.

It’s not about pushing products or slanting posts. It's about marketers teaching other marketers, and that's the ethos of this newsletter. Your learning and growth are at the heart of what we do here.