Melody here, and my journey in email marketing has been nothing short of unique. After graduating from UC-Berklay with a degree in psychology, I became a research analyst for one of the largest email service providers in the world, TargetBlaster. I learned about consumer behavior in the digital world and what drives and motivates people, and I have applied what I learned in every company I have had the pleasure of working in. I learned to love email so much that I worked my way up in several organizations as an email marketer, only to “land” here at Hotlantic Airways, where I currently am responsible for the entire email program's success.

Hotlantic Airways is one of the fastest-growing airlines in the the world, and our email program is essential for its current success. I plan to share the highs and lows of running an extremely complex email program that drives nearly 65% of the company's $650M revenue. Let’s take a trip together into the chaotic world of travel in hopes that I can inspire you to become a first-class email program..